In practice, the success or failure of business strategies is often determined by management as a gut feeling without taking into account quantitative information. If data is collected, it is often unclear how the data contributes to higher-level goals of the organization. GQM+Strategies® provides mechanisms for explicitly linking measurement goals to higher-level goals, and also to goals and strategies at the level of the entire business. It is based on experiences with software-related organizations, but is intended to be applicable in all kinds of businesses. This article gives an overview of the basic concepts and presents a practical case.
Basili, Victor; Heidrich, Jens; Lindvall, Mikael; Münch, Jürgen; Seaman, Carolyn; Regardie, Myrna; and Trendowicz, Adam, "DETERMINING THE IMPACT OF BUSINESS STRATEGIES USING PRINCIPLES FROM GOAL-ORIENTED MEASUREMENT" (2009). Wirtschaftsinformatik Proceedings 2009. Paper 43.