The electronic commerce is a modern emerging agricultural trading pattern, which brings deep influences on the commercial circulation. The traditional agricultural product supply chain consists of the producer, local market of production and sale place, wholesaler and retailer. This pattern features low circulation efficiency and big consumption of the agricultural products. To overcome these problems, the emerging agricultural product supply chain based on electronic commerce seamlessly integrates production, processing, circulation and consumption steps of agricultural products in order to fully share the supply chain information, reduce the trading cost and shorten the trading cycle. By analyzing the current conditions of the agricultural products in Zhejiang province, this paper points out problems in circulation of agricultural products in Zhejiang province, proposes supply chain integration model of agricultural products in Zhejiang province based on electronic commerce, analyzes strengths of the integration model, and proposes the recommended strategy for the supply chain of agricultural products under the electronic commerce environment in China.
Liu, Hui and Liu, Jin, "Research on Integration Pattern of Agricultural Product Supply Chain under Electronic Commerce Environment in China: with Zhejiang as an Example" (2015). WHICEB 2015 Proceedings. 79.