The Research Status of Value Co-creation in Service Platforms

Authors

Na Shu, School of Economics and Management, Nanjing University of Science and Technology, Nanjing, 210094, ChinaFollow
Yihong Xiao, School of Economics and Management, Nanjing University of Science and Technology, Nanjing, 210094, ChinaFollow

Abstract

Service platforms based on network are becoming even more important to physical end-products and services industry. As service platforms will become the founding infrastructure of our economies, the understanding of the value that a service platform can create is of great importance. The development of technology enhances a new way to create the value. Involving customers to co-create value is an important strategy for businesses to satisfy personalized demands and to gain competitive advantages. The paper studies the application of value co-creation in the service platform under the context of Service Dominant Logic (SDL).

Recommended Citation

Shu, Na and Xiao, Yihong, "The Research Status of Value Co-creation in Service Platforms" (2015). WHICEB 2015 Proceedings. 31.
https://aisel.aisnet.org/whiceb2015/31