A detailed literature review on motives of knowledge sharing in virtual communities is conducted. Moreover, the comparative study on intentions of consumer reviews between Amazon.com and Amazon.cn, based on an online open-ended survey through content analysis, is done. The analytical results show that users contribute their consumption experiences are mainly depended upon social motives, psychological motives and economic motives, which are deeply correlated and influenced by their national culture dimensions.
Li, Yaqin; Cai, Wei; Yang, Yuequan; and Fan, Jiajia, "Cross Cultural Comparative Research of Online Consumer Reviews Intentions" (2014). WHICEB 2014 Proceedings. 68.