Research on Current Status of Car Industry Network Marketing

Authors

Zhen Li, School of Mechanical and Electronic Engineering, Wuhan University of Technology, Wuhan,430070, China;School of Management, Henan University of Technology, Zhengzhou, 450001, ChinaFollow

Abstract

With rapid development of network, network marketing has incomparable advantages compared to traditional marketing. This paper applies field survey results and combines current status of car enterprise network marketing to analyze advantage and disadvantage of car industry network marketing.

Recommended Citation

Li, Zhen, "Research on Current Status of Car Industry Network Marketing" (2012). WHICEB 2012 PROCEEDINGS. 8.
https://aisel.aisnet.org/whiceb2011/8