This study attempts to advance micro businesses from web presence to transaction online by proposing a consolidation of resources into strategy that will reduce the cost associated with adopting e-business. The aim of formulating this strategy is to offer useful insights for them to better improve their business and challenge their resilience of e-business adoption. This strategy is relevant in today’s business environment as: a) e-commerce and the internet have become a common business mode and a marketplace for many customers; b) the number of micro businesses transacting in e-business is low compared to larger organisation. It is argued that government resources and services from companies can effectively reduce the cost associated with e-business adoption. In particular, this research focuses on those micro businesses thinking of adopting e-business and those that have web presence but not yet selling to customers. The strategy is guided by literature but not tested.
Mkansi, Marcia; Qi, Baomin; and Green, Gillian, "DEVELOPING A COST EFFECTIVE E-BUSINESS STRATEGY FOR MICRO BUSINESSES IN THE UK" (2010). UK Academy for Information Systems Conference Proceedings 2010. 39.