Web 2.0 technological developments have mainly drawn the interest of young people recently, due to the social aspects, and have played an important part in supporting various activities at Edge Hill University. The use of this technology can help educators create effective online learning communities. Teaching and learning in any subject can sometimes become mundane but in order that students are motivated it is sometimes necessary to use an innovative approach. The methods adopted at Edge Hill University (EHU) are to use a baseline VLE (Blackboard) at module level, virtual learning groups (Moodle) for collaboration to enable learners who would otherwise physically be unable to meet to come together in cyberspace, and Web 2.0 technology to explore the potential of social and virtual worlds (Second LifeTM).