In turn we consider power as action capacity, access to resources and a social relationship. As a mass medium, Internet reinforces the power of supply, the power of the shareholders of big firms and of the hierarchy. On the contrary, as "next" medium, Internet could well be the catalyst for reversing powers in the firm. This transformation would then be based on three processes : coproduction, co-ownership and cooperation. Through coproduction, the action capacity switches from supply to client. Through co-ownership, access to financial resources switches from shareholders in large firms to that of young Small and Medium businesses. Through cooperation, social power switches from hierarchy to employees.
Monod, Emmanuel and Rowe, Frantz
"Mass media et next media : Internet et la transformation des pouvoirs,"
Systèmes d'Information et Management:
1, Article 1.
Available at: http://aisel.aisnet.org/sim/vol4/iss1/1