Using an original panel data and factorial analysis, this article captures a part of the learning process of home Net surfers, from a cognitive and experiential point of view. It shows the existence of several phases of learning: the browsing of the Web, through relatively long but not very frequent sessions, followed, after a relative intensification of uses, by utilitarian practices of the Web, through shorter and more frequent sessions. It also appears that the development of Internet surfing and of e-commerce are relatively independent. A few indications suggest that a new dynamic is possible with the new access technologies.
"Une application à la consommation d'informations et à la quasi-consommation de services marchands,"
Systèmes d'Information et Management: Vol. 10
, Article 3.
Available at: http://aisel.aisnet.org/sim/vol10/iss4/3