The aim of this study is to clarify the behaviour of citizens towards e-voting by studying their representation systems, which can be considered to be explanatory factors for individual behaviour. We conducted a study on a June 2002 e-voting experiment in the town of Vandoeuvre, one of the most advanced French towns in terms of e-democracy. Using group interviews, we built mean-end chains which formed the basis of a questionnaire that was administered to 143 people who voted electronically. We then performed statistical and factorial analyses. Based upon the results, we built three cognitive maps representing the following tendencies: interest in the practical aspects of e-voting, pessimism towards e-voting, and generally critical of the political system.The analysis of these three maps shows that the values of Tradition, Power, Security, Conformity and Auto-orientation led to resistance to vote electronically. On the other hand, the values of Hedonism, Stimulation and Altruism led to acceptance of e-voting. These results can support the formulation of proposals on developing e-voting in France in such a way that respects diverse citizen values and encourages broad participation.
"Les cartes cognitives du vote électronique : une approche exploratoire des systèmes de représentations des citoyens,"
Systèmes d'Information et Management: Vol. 10
, Article 5.
Available at: http://aisel.aisnet.org/sim/vol10/iss1/5