Based on an integration of information systems and marketing theories, this paper's objective is to show that new information technologies have a structuring effect on buyer-seller relationships. In order to do so, 151 buyers, all members of the French Buying Association (CDAF) have been interviewed in a multi-activities based study. Results confirm that structural dimensions of complexity and formalisation are positively influenced by new information and communication tools. But the hypothesis o f a decentralising effect is not supported. The restrictive operationalization of new information technologies as a set of information and communication tools allows a specification of the structuring effect as a fonction of the nature and type of tools a dopted.
"L'effet structurant des nouvelles technologies de l'information et de la communication sur la relation client-fournisseur,"
Systèmes d'Information et Management:
4, Article 2.
Available at: http://aisel.aisnet.org/sim/vol1/iss4/2