Kaplan’s theory on environmental preferences can offer a holistic perspective on cognitive absorption in e-commerce website design. Drawing on Kaplan’s theory, this paper proposes that coherence and richness of a website can enhance cognitive absorption of users. The findings from our study not only support the hypotheses, but also suggest that coherence and richness can reach an optimal proportion in website design, after which they are inversely correlated.
Visinescu, Lucian and Nah, Fiona Fui-Hoon, "Coherence, Richness and Cognitive Absorption in Website Design" (2016). SIGHCI 2016 Proceedings. 9.