Like many other academic disciplines, gamified learning environments are increasing in IS education. Creating and using gamified learning experiences contributes to “flipped classrooms” and is widely viewed as a mechanism for increasing course engagement among millennial students. This paper describes the creation and use of a social media module for a MIS course that uses game elements to introduce students to LinkedIn’s Student and Alumni Tool and how it can be used to build social capital. Because LinkedIn Student & Alumni tool is relatively unknown among students, the social media module, which we call the University Pages Game, also provides instructors with a vehicle for illustrating precepts of the Unified Theory of Acceptance and Use of Technology (UTAUT).
Case, Thomas Louis and Cuellar, Michael J., "The University Pages Game: Gamified Use of the Linkedin Student & Alumni Tool to Enhance Student Understanding of the Role of Social Media in Building Social Capital" (2016). 2016 Proceedings. 16.