Abstract
In Spring 2009, UNM Anderson Management School launched a new course entitled “The Business of Social Networking” to attract new students to the MIS program. Thirty students, ranging from freshmen to graduate, enrolled in the 8-week compressed format course. They learned to blog and tweet and to assess the roles of social media in 21st century businesses, as they learned fundamental business principles that apply in Web 2.0 businesses.
Recommended Citation
Schatzberg, Laurie, "Tweet This: The Biz Of Social Networking" (2009). Proceedings of the 2009 AIS SIGED: IAIM International Conference on Information Systems Education and Research. 40.
https://aisel.aisnet.org/siged2009/40
COinS