This paper describes a required core business course in Introductory Information Systems (IS) that was redesigned as a recruiting tool for MIS majors at a private liberal arts university with an AACSB accredited college of business offering a traditional classroom experience with low faculty to student ratios. The major changes to the core IS course involved: 1) repositioning the course within the College of Business curriculum, and 2) redesigning it to increase student interest. The repositioning of the course changed it from a junior-level course to a sophomore-level course. The intent of the course redesign was to move away from a lecture dominated model to an application-focused learning model providing hands-on experience with IS tools. While there were differences between instructors, student reaction to this approach to teaching was overall positive as evidenced by the questionnaire results that are discussed and feedback from students on course evaluations at the end of the semester.
Couturier, Gordon W.; Nelson, Klara; Webb, Harold W.; and Webb, Linda, "Redesigning an Introductory IS Course as a Recruiting Tool for IS Majors " (2007). SAIS 2007 Proceedings. 11.