Online Discussion Support Systems (ODSS) are supported by a variety of communication technologies that arguably exhibit different levels of media richness. The paper proposes a conceptual model and a research instrument for the selection of a valuation model applicable to ODSS technology. The conceptual model is based largely on the Technology Acceptance Model, which it modifies and extends to include media richness as a characteristic of the communication medium involved. The paper develops a research question, reviews relevant literature, and describes a framework for research. Such research will compare key factors that influences how valuation models are selected for valuing ODSS technology projects.
Gudea, Sorin W., "Media Richness and the Valuation of Online Discussion Support Systems" (2004). SAIS 2004 Proceedings. 30.