With the increasing importance of B2C commerce in today’s business environment it is important to study the factors that impact a consumer’s intention to purchase on-line rather than through another channel. This study looks at Personal Innovativeness, Computer Self-Efficacy, and Perceived Risk as antecedents to the decision to purchase on-line. All of these factors were found to be significantly related to the decision to purchase.
Boyle, Randall and Ruppel, Cynthia, "On-Line Purchasing Intent: The Effect of Personal Innovativeness, Perceived Risk, and Computer Self-Efficacy" (2004). SAIS 2004 Proceedings. 23.