The growing use of the Web for business-to-business transactions means corporate Web sites could be used to communicate with diverse suppliers. This study examines the Web-based supplier diversity content on Fortune 500 public sites. These Web sites are underused for communicating with diverse suppliers; the content appears on only 12.5% of the sites. The Fortune 500 sites with supplier diversity content focus on information publishing (e.g., contact names) and prospect screening (e.g., financial requirements). The most common Web-based supplier diversity item is certification requirements. Web-based supplier diversity content, however, is nearly identical to off-line diversity program content.
Young, Dale, "A Comparison of Supplier Diversity Programs and Web-Based Minority Supplier Content" (2004). SAIS 2004 Proceedings. 10.