Although business intelligence has been a research area in information systems for a long time, it becomes a bandwagon recently after combining with the ever-increasing online data and big data analytics. It allows managers to uncover useful knowledge from a large volume of dynamic data. I think one major reason for such a movement is that scholars can analyze real world behavioral data, rather than keep predicting behavioral intention. I am not saying intention is not useful, but it is interesting if we can go beyond intention to see more real behavior.
"Editor ’s Introduction,"
Pacific Asia Journal of the Association for Information Systems: Vol. 6
, Article 4.
Available at: http://aisel.aisnet.org/pajais/vol6/iss4/4