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Editorial

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Editor’s Introduction
Ting-Peng Liang

Articles

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Fully Mediated Effects of Formative Measures Using MIMIC Constructs
James J. Jiang, Jacob C. Tsai, Gary Klein, and Stacie Petter

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A Design Science Approach to Virtual World Implementation of Trade Fairs
Ramesh Sharda, David Sikolia, Joseph Thomas, and Ramesh Sambasivan