Information systems (IS) are being used to fulfill users’ purposes. These purposes can include both the help for job tasks as well as fun and entertainment for the individual in his private life. Prior IS adoption research primarily focused on these purposes and observed their impact on individuals’ attitudes. With the increasing diffusion of mobile IS, such as tablet computers and smartphones, for communicating and gathering data independently of an individual’s location, an additional theoretical construct gathers importance for the IS adoption process; how fast this purpose is transferred to the user based on the individual’s perception. In order to observe the importance of the purpose transfer as well as its impact for an individual’s attitude toward using mobile IS, we conducted an empirical study with 97 mobile IS users. The results show that individuals’ attitude towards mobile IS is not only driven by the actual purpose in terms of hedonism and utilitarism but also by how fast the purpose is transferred to the individual. The results also reveal a dominant role of purpose transfer for the shaping of different antecedents for attitude in a way that those users who perceive a fast transfer of the aimed purpose both perceive mobile IS as more useful and enjoyable to use. Based on the results of our study, implications for future research on the adoption of mobile IS and the focal role of purpose transfer are provided.
Jochmann, Ken; Jaeger, Lennart; Reibenspiess, Victoria; Eckhardt, Andreas; and Kroenung, Julia, "The Impact of Purpose Transfer for Mobile IS Use: Insights of an Empirical Study" (2017). PACIS 2017 Proceedings. 188.