As a relatively new e-commerce phenomenon, peer-to-peer (P2P) lending has the potential to thoroughly change the structure of the loan segment in the financial industry. And the success of P2P lending heavily depend on users’ continuous use. However, this topic has not been fully studied in IS research. The high practical significance and lack of research indicate the importance of the present study. This study aims to apply Meyer and Allen’s three-component model of commitment to construct a research model, which incorporates context-specific antecedents. To test the model, we use a survey of 216 actual lenders of the P2P lending platform in China. Results derived from data indicated that lenders’ continuous investments were jointly determined by continuous commitment and affective commitment. Further, platform assurance, trust on third-party, economic feasibility and quality of alternatives performed well as antecedents of continuous commitment. And perceived critical mass and platform assurance were significantly associated with affective commitment. The results of this research provided theoretical implications for future research and practical implications for the success of P2P lending platforms.
Gao, Xinglu; Liu, Yueyan; Gao, Yiwen; Zhao, Jianian; Yang, Fangyi; and Wang, Tao, "Understanding the Role of Commitments in Explaining P2P Lending Investing Willingness: Antecedents and Consequences" (2015). PACIS 2015 Proceedings. 170.