Abstract
This study aims to investigate how positive emotion acts as a mediator between trust repair and trust within multichannel trust transfers. The study sample focuses on smartphone users. The results show that brand users’ initial level of trust transfers to telecom retailers and their services; moreover, positive emotion has a mediating effect between trust repair and trust.
Recommended Citation
Wu, Jyh-Jeng; Chien, Shu-Hua; Chen, Ying-Hueih; and Wu, Wei-Kuang, "Multichannel Trust Transfer and Repair" (2013). PACIS 2013 Proceedings. 129.
https://aisel.aisnet.org/pacis2013/129
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