Virtual worlds are online three-dimensional worlds that are often constructed to look much like the real world. As more people begin to use these virtual worlds, virtual communities are emerging enabling various social activities and social interactions to be conducted online. Based on a literature review of social movements, virtual communities and virtual worlds, this paper suggests a framework to guide IS research into this new and exciting area.
Social Movements, Virtual Communities, Virtual Worlds
ISBN: [978-1-86435-644-1]; Full paper
McKenna, Brad; Gardner, Lesley; and Myers, Michael D., "Issues In The Study Of Virtual World Social Movements" (2011). PACIS 2011 Proceedings. 129.