Abstract
E-Ticketing is recognized as one of the online shopping facilities provided by Malaysian companies to consumers. It was pioneered by Air Asia, low budget Airline Company, and its usage has increased with the rapid growth of technological infrastructure and Internet usage. This study aims to identify e-ticketing trends among urban communities. In addition, the characteristics of e-ticketers and the barriers to e-ticketing are examined.
Recommended Citation
Sulaiman, Ainin; Mohezar, Suhana; and Wai Lin, Josephine Ng, "E-Ticketing in Malaysia: Usage Trends" (2006). PACIS 2006 Proceedings. 4.
https://aisel.aisnet.org/pacis2006/4
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