The use of non-English Web search engines has been prevalent. Given the popularity of Chinese Web searching and the unique characteristics of Chinese language, it is imperative to conduct studies with focuses on the analysis of Chinese Web search queries. In this paper, we report our research on the character usage of Chinese search logs from Web search engine in Hong Kong. By examining the distribution of search queries terms, we found that people intended to use more diversified terms and that the usage of characters in search queries was quite different from the character usage of both general online information in Chinese and Web search queries in English. We believe the findings from this study have provided some insights into further research in non-English Web searching and will assist in the design of more effective Chinese Website search engines.
Lu, Yan; Chau, Michael; and Fang, Xiao, "Mining the Query Logs of a Chinese Web Search Engine for Character Usage Analysis" (2006). PACIS 2006 Proceedings. 17.