Different students have different learning orientations. Some of them focus on learning, some of the focus on grade, and some focus on both. Students’ learning orientations have been studies with students’ attitudes towards educations, and their experience with higher educations. In this study, we would like to investigate in higher education, whether students’ learning orientations have impact upon students’ preference of communication media usage. Understanding students’ media usage preference would help to establish the best way to communicate with different type of students. This is particular useful for identifying the strategy for hybrid/ online learning for different type of students.
Xu, Hongjiang and Arling, Priscilla, "Would student learning orientation impact upon preference of communication media usage?" (2013). MWAIS 2013 Proceedings. 11.