Abstract

Software piracy in China has been a serious problem for decades. This paper builds on an existing software piracy model and adds a cultural dimension. We aim to study the differences between the U.S. and Chinese college students on their attitude toward software piracy, perceived punishment, subjective norms, perceived behavioral control and piracy intention. Through the data analysis, we aim to find the key factors that influence the piracy intent, to identify the differences between the Chinese and Americans, and to provide insights to fight piracy in China.

Download

Share

COinS