AIS Electronic Library (AISeL)

Title

THE ROLE OF COLOR IN INFLUENCING TRUST THE ROLE OF COLOR IN INFLUENCING TRUST IN E-COMMERCE WEB SITES

Authors

Sharath Sasidharan, Marshall University
Ganga Dhanesh, National University of Singapore

Recommended Citation

Sasidharan, Sharath and Dhanesh, Ganga, "THE ROLE OF COLOR IN INFLUENCING TRUST THE ROLE OF COLOR IN INFLUENCING TRUST IN E-COMMERCE WEB SITES" (2007). MWAIS 2007 Proceedings. Paper 16.
http://aisel.aisnet.org/mwais2007/16