Information technology management regularly grapples with decisions related to identifying and diffusing emerging technologies in their organizations. Prototyping methodology, a form of rapid application development, is usually suggested as a useful approach for custom systems development. An adapted form of the prototyping methodology may prove useful for understanding early adopter experimentation episodes in the context of new technology diffusion. A case study examines one university that utilized early adopters to initiate the diffusion of an emerging collaborative technology. Implications for practice and research are discussed.
Vician, Chelley and Lins, Patty, "Leading by Example: The Importance of Early Adopter Experimentation for Emerging Technologies Diffusion" (2006). MWAIS 2006 Proceedings. 9.