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Management Information Systems Quarterly

Special Issue on Novel Perspectives on Trust in Information Systems

Articles

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Information Systems Strategy: Reconceptualization, Measurement, and Implications
Daniel Chen, Martin Mocker, David S. Preston, and Alexander Teubner

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Brand Positioning Strategy Using Search Engine Marketing
Wenyu Dou, Kai H. Lim, Chenting Su, Nan Zhou, and Nan Cui

Editorials

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Table of Contents
MIS Quarterly