Abstract
This study examines the combined effect of positive and negative emotions on user satisfaction with social network services (SNSs). The sample consists of 582 individuals who use SNSs. Our results suggest that as the intensity of positive emotions increases, users are more satisfied with SNSs. This applies to low and medium levels of negative emotions. On the other hand, for all levels of positive emotions, as the intensity of negative emotions increases, there is no significant effect on satisfaction. Our findings suggest the dominating effect of positive emotions over the negative ones in SNSs. We conclude
Recommended Citation
Pappas, Ilias O.; Kourouthanassis, Panos; and Papavlasopoulou, Sofia, "TOWARDS EMOTIONAL SATISFACTION IN SOCIAL NETWORK SERVICES USE" in Mola, L., Carugati, A,. Kokkinaki, A., Pouloudi, N., (eds) (2014) Proceedings of the 8th Mediterranean Conference on Information Systems, Verona, Italy, September 03-05. CD-ROM. ISBN: 978-88-6787-273-2.
https://aisel.aisnet.org/mcis2014/14