Title

SEMIOTICS PERCEPTION ON WEB INTERFACES: EVALUATION AND OPTIMIZATION OF WEB USABILITY AND END USER EXPERIENCE

Abstract

This document describes the Doctoral study plan entitled semiotics perception on web interfaces: evaluation and optimization of web usability and end user experience, conducted at Åbo Akademi University, Finland. The research aims at designing and assessing an interface design and evaluation framework dedicated to the web usability and end user experience. Three main activities will be carried out in parallel during the study: finding and defining the factors as well as attributes in order to optimum the user interpretations of interface signs, providing the semiotics considerations in order to design and evaluation of web interfaces and finally refining as well as validating the findings. The former activity aims at answering the question “What are the factors related to interpret the web interface signs to grasp its intended meaning properly by the end users?” while the second one aims at answering the question “Which semiotics considerations might be used in web interface design and evaluation?” and the last one focuses on “How to evaluate the findings?”. Apart from these, this research will also explicitly show the significance of semiotic perceptions to optimize the web usability as well as significance of cultural dynamics that affect users’ interpretations of web interface signs.

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