Description
Social media platforms provide unique opportunities for brands to directly engage with customers and advertise their products. As the largest social network, Facebook gains the majority of its revenue by having companies pay for their messages to appear i
Recommended Citation
Risius, Marten and Aydingül, Okan, "Facebook User Segmentation to Enable Targeted Social Advertisement" (2018). ICIS 2018 Proceedings. 8.
https://aisel.aisnet.org/icis2018/social/Presentations/8
Facebook User Segmentation to Enable Targeted Social Advertisement
Social media platforms provide unique opportunities for brands to directly engage with customers and advertise their products. As the largest social network, Facebook gains the majority of its revenue by having companies pay for their messages to appear i