Description
With the increasing popularity of live streaming services, an intensive competition \ emerges among streamers who are streaming during the same time period. In this \ competition, streamers frequently switch their streaming content which drives changes \
Recommended Citation
Zhao, Keran; Hu, Yuheng; Lu, Yingda; and Hong, Kevin, "Change, We Can Believe in: Examining Spillover Effect of Content Switch on Live Streaming Platform" (2018). ICIS 2018 Proceedings. 19.
https://aisel.aisnet.org/icis2018/social/Presentations/19
Change, We Can Believe in: Examining Spillover Effect of Content Switch on Live Streaming Platform
With the increasing popularity of live streaming services, an intensive competition \ emerges among streamers who are streaming during the same time period. In this \ competition, streamers frequently switch their streaming content which drives changes \