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The world is changing, and companies are becoming more exposed to systems beyond their control (e.g., online review systems, social media, shopping comparisons websites). Despite their importance and increasing prevalence these types of systems are surpri

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Dec 13th, 12:00 AM

Effective Use of Systems Beyond the Firm™s Control: The Case of Online Review Systems

The world is changing, and companies are becoming more exposed to systems beyond their control (e.g., online review systems, social media, shopping comparisons websites). Despite their importance and increasing prevalence these types of systems are surpri