Does Premium Subscription Pay Off? Evidence from Online Dating Platform

Presenter Information

Yinan Yu, McGill UniversityFollow
Jui Ramaprasad, McGill UniversityFollow
Animesh Animesh, McGill UniversityFollow
Alain Pinsonneault, McGill UniversityFollow

Description

While freemium business model is gaining increasing popularity, we are still unclear about how the IT-enabled premium features affect users™ behavior. We study this question in the context of an online dating platform. Drawing support from the framework o

Recommended Citation

Yu, Yinan; Ramaprasad, Jui; Animesh, Animesh; and Pinsonneault, Alain, "Does Premium Subscription Pay Off? Evidence from Online Dating Platform" (2018). ICIS 2018 Proceedings. 13.
https://aisel.aisnet.org/icis2018/economics/Presentations/13