Description
Given the increasing availability and importance of live chats in e-commerce, we examine when a salesperson should send a friend request to customers, moving it from a business to a friend relationship. We leverage the logistic regression to estimate the
Recommended Citation
LI, JING; Xu, Xin; and Li, Qiang, "Walking Customers from Business to Friend Relationships: A Dynamic Process Approach in a Live Chat Context" (2018). ICIS 2018 Proceedings. 1.
https://aisel.aisnet.org/icis2018/ebusiness/Presentations/1
Walking Customers from Business to Friend Relationships: A Dynamic Process Approach in a Live Chat Context
Given the increasing availability and importance of live chats in e-commerce, we examine when a salesperson should send a friend request to customers, moving it from a business to a friend relationship. We leverage the logistic regression to estimate the