Start Date

12-13-2015

Description

This case examines the opportunities, benefits, and risks associated with online crowdfunding, which allows entrepreneurs to finance the development of new products and build a community of customers. The case describes how the founder of a startup company came up with the entrepreneurial idea and leveraged Kickstarter to establish and grow his company. The case elaborates how crowdfunding facilitates a firm’s initial development, create visibility, spread word of mouth, and drive initial sales. Students are expected to identify the roles of lead users, community involvement, and stretch goals in crowdfunding as a paradigm of open innovation. The case also poses an intriguing dilemma about how should a crowdfunded company move forward and grow big with alternative funding options. The case is mainly designed for use in a master’s level or upper division undergraduate class on Digital Business, Open Innovation, Strategic IT Management, or Entrepreneurship.

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Dec 13th, 12:00 AM

Cinetics: Beyond Crowdfunding?

This case examines the opportunities, benefits, and risks associated with online crowdfunding, which allows entrepreneurs to finance the development of new products and build a community of customers. The case describes how the founder of a startup company came up with the entrepreneurial idea and leveraged Kickstarter to establish and grow his company. The case elaborates how crowdfunding facilitates a firm’s initial development, create visibility, spread word of mouth, and drive initial sales. Students are expected to identify the roles of lead users, community involvement, and stretch goals in crowdfunding as a paradigm of open innovation. The case also poses an intriguing dilemma about how should a crowdfunded company move forward and grow big with alternative funding options. The case is mainly designed for use in a master’s level or upper division undergraduate class on Digital Business, Open Innovation, Strategic IT Management, or Entrepreneurship.