Abstract
We advance a theory of design process variation across organizational types and the effects of digitalization on these processes. We argue that design routines are subject to greater variation within and between organizations as organizations embed increasingly rich repertoires of digital capabilities in their design activities. Using a sequence analysis method we compare design process variation in four organizations to examine how design routines vary due to differences in embedded digital capabilities and organization of the design process. Our analysis reveals new insights on the effects organizational context and digitalization have on design routine composition.
Recommended Citation
Gaskin, James; Thummadi, Veeresh; Lyytinen, Kalle; and Yoo, Youngjin, "Digital Technology and the Variation in Design Routines: A Sequence Analysis of Four Design Processes" (2011). ICIS 2011 Proceedings. 14.
https://aisel.aisnet.org/icis2011/proceedings/organization/14
Digital Technology and the Variation in Design Routines: A Sequence Analysis of Four Design Processes
We advance a theory of design process variation across organizational types and the effects of digitalization on these processes. We argue that design routines are subject to greater variation within and between organizations as organizations embed increasingly rich repertoires of digital capabilities in their design activities. Using a sequence analysis method we compare design process variation in four organizations to examine how design routines vary due to differences in embedded digital capabilities and organization of the design process. Our analysis reveals new insights on the effects organizational context and digitalization have on design routine composition.