AIS Electronic Library (AISeL)

Title

Sequential Decision Making for Profit Maximization Under the Defection Probability Constraint in Direct Marketing

Authors

Young Ae Kim, KAIST
Soung Kim, KAIST
Hee-Seok Song, Hannam university

Recommended Citation

Kim, Young Ae; Kim, Soung; and Song, Hee-Seok, "Sequential Decision Making for Profit Maximization Under the Defection Probability Constraint in Direct Marketing" (2007). ICIS 2007 Proceedings. Paper 29.
http://aisel.aisnet.org/icis2007/29