AIS Electronic Library (AISeL)

Title

Pump up the Volume? Examining The Relationship Between Number of Online Reviews and Sales: Is More Necessarily Better?

Authors

Hila Etzion, University of Michigan
Neveen Awad, Wayne State University

Recommended Citation

Etzion, Hila and Awad, Neveen, "Pump up the Volume? Examining The Relationship Between Number of Online Reviews and Sales: Is More Necessarily Better?" (2007). ICIS 2007 Proceedings. Paper 120.
http://aisel.aisnet.org/icis2007/120