AIS Electronic Library (AISeL)

Title

Effects of Website Interactivity on Consumer Involvement and Purchase Intention

Authors

Wei-Siong Chua, National University of Singapore
Bernard Tan, National University of Singapore
Zhenhui Jiang, National University of Singapore

Recommended Citation

Chua, Wei-Siong; Tan, Bernard; and Jiang, Zhenhui, "Effects of Website Interactivity on Consumer Involvement and Purchase Intention" (2007). ICIS 2007 Proceedings. Paper 111.
http://aisel.aisnet.org/icis2007/111