AIS Electronic Library (AISeL)

Title

Market Expansion or Margin Erosion: The Double-Edged Sword of Digital Convergence

Authors

Ravi Mantena, New York University
Arun Sundararajan, New York University

Recommended Citation

Mantena, Ravi and Sundararajan, Arun, "Market Expansion or Margin Erosion: The Double-Edged Sword of Digital Convergence" (2002). ICIS 2002 Proceedings. Paper 64.
http://aisel.aisnet.org/icis2002/64