AIS Electronic Library (AISeL)

Title

Building Effective Online Marketplaces with Institution-Based Trust

Authors

Paul Pavlou, University of Southern California
David Gefen, University of Drexel

Recommended Citation

Pavlou, Paul and Gefen, David, "Building Effective Online Marketplaces with Institution-Based Trust" (2002). ICIS 2002 Proceedings. Paper 63.
http://aisel.aisnet.org/icis2002/63