AIS Electronic Library (AISeL)

Title

Determinants of Brand Equity in E-Businesses: An Exploratory Study

Authors

Yah-Ting Gwee, National University of Singapore
Kai-Lung Hui, National University of Singapore
Patrick Chau, University of Hong Kong

Recommended Citation

Gwee, Yah-Ting; Hui, Kai-Lung; and Chau, Patrick, "Determinants of Brand Equity in E-Businesses: An Exploratory Study" (2002). ICIS 2002 Proceedings. Paper 57.
http://aisel.aisnet.org/icis2002/57