AIS Electronic Library (AISeL)

Title

Self-Serve Internet Technology and Social Embeddedness: Balancing Rationalization and Relationships

Authors

Ulrike Schultze, Southern Methodist University

Recommended Citation

Schultze, Ulrike, "Self-Serve Internet Technology and Social Embeddedness: Balancing Rationalization and Relationships" (2002). ICIS 2002 Proceedings. Paper 46.
http://aisel.aisnet.org/icis2002/46