This paper aims to provide a practical methodology for using web mining to gather strategic business intelligence. It first describes some concepts relating to web mining and reports some exploratory findings on how web mining for strategic intelligence is actually used in South African organizations. The paper then suggests some practical steps for organizations wishing to establish their own web mining procedures.
Wagner, Lynnda and Belle, Jean-Paul Van, "Web Mining for Strategic Intelligence: South African Experiences and a Practical Methodology" (2007). ICDSS 2007 Proceedings. 1.