Customer Analytics and Data-Led Omnichannel Commerce

Introduction to Customer Analytics and Data-Led Omnichannel Commerce Minitrack

Petri Parvinen, University of Helsinki
Maurits Kaptein, Tilburg University
Essi Pöyry, Aalto University
Juho Hamari, School of Information Sciences, University of Tampere

Hilton Waikoloa Village, Hawaii

12:00 AM - 12:00 AM

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Personalized Product Recommendations: Evidence from the Field

Essi Pöyry, Aalto University
Ninni Hietaniemi, Aalto University
Petri Parvinen, University of Helsinki
Juho Hamari, School of Information Sciences, University of Tampere
Maurits Kaptein, Tilburg University

Hilton Waikoloa Village, Hawaii

12:00 AM - 12:00 AM

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What’s the difference between work and fun? Explaining the difference between utilitarian and hedonic IT use

Anssi Öörni, Åbo Akademi University
Mika Pantzar, University of Helsinki
Markku Kuula, Aalto University School of Business, Finland

Hilton Waikoloa Village, Hawaii

12:00 AM - 12:00 AM

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