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Schedule
2017
Wednesday, January 4th
12:00 AM

An Exploratory Study on Consumers’ Attention towards Social Media Advertising: An Electroencephalography Approach

Huichih Wang, National Taiwan University of Science and Technology
Hersen Doong, National Chiayi University

Hilton Waikoloa Village, Hawaii

12:00 AM - 12:00 AM

12:00 AM

Donation Behavior in Online Micro Charities: An Investigation of Charitable Crowdfunding Projects

Lili Liu, City University of Hong Kong
Ayoung Suh, City University of Hong Kong
Christian Wagner, City University of Hong Kong

Hilton Waikoloa Village, Hawaii

12:00 AM - 12:00 AM

12:00 AM

How Questions and Answers Shape Online Marketplaces: The Case of Amazon Answer

Warut Khern-am-nuai, McGill University
Hossein Ghasemkhani, Purdue University
Karthik Kannan, Purdue University

Hilton Waikoloa Village, Hawaii

12:00 AM - 12:00 AM

12:00 AM

How to Increase Users' Social Commerce Engagement? A Technology Attractiveness Model

Xiao-Liang Shen, Wuhan University, China
Yang-Jun Li, Wuhan University, China
Yongqiang Sun, Wuhan University, China
Zhenjiao Chen, Beijing Institute of Technology
Kem Z.K. Zhang, University of Science and Technology of China
Sesia J. Zhao, Anhui University, China

Hilton Waikoloa Village, Hawaii

12:00 AM - 12:00 AM

12:00 AM

Introduction to Social Media and e-Business Transformation Minitrack

Christy MK Cheung, Hong Kong Baptist University
Matthew K.O. Lee, City University of Hong Kong
Christian Wagner, City University of Hong Kong

Hilton Waikoloa Village, Hawaii

12:00 AM - 12:00 AM

12:00 AM

Perceived Individual Risk of Co-innovation in Collaborative Innovation Networks

Kaveh Abhari, University of Hawaii at Manoa
Elizabeth Davidson, University of Hawaii at Manoa
Bo Xiao, University of Hawaii at Manoa

Hilton Waikoloa Village, Hawaii

12:00 AM - 12:00 AM

12:00 AM

Who do We Listen to More: Opinion Leaders or Friends? The Social Function of Conformity Behavior in Social Commerce

Yanli Jia, Xiamen University, China
Libo Liu, Swinburne University of Technology, Australia

Hilton Waikoloa Village, Hawaii

12:00 AM - 12:00 AM